Despite the hype and initial excitement, the lack of clear communication and user-friendly features led to frustration among many users.
The speed of keep on delivering to the users had made a user experience mess and given the users a hard time finding relevant information or how to keep track of their networking success.
The first step was to create a comprehensive list of all the products and services offered by Crowd1, including the various bonus models and compensation plans. We then analyzed each area of the business and identified the key benefits and features for users.
Once we had a clear understanding of the business and its offerings, we created a simple and elegant visual representation of the various components, making it easy for users to quickly understand the different ways they can earn money through Crowd1.
We also incorporated the hype and wow factor intrinsic to the Crowd1 brand, through crisp and striking graphics and carefully chosen messaging that conveyed the excitement and potential of being a part of this groundbreaking business.
Throughout the process, we kept the user at the forefront of our minds, ensuring that the information was organized and presented in a way that was intuitive and user-friendly.
UX/UI Designer
Core team: me, project lead and techlead
Figma, Photoshop, hotjar & Google analytics
May 2021-Jan 2022
#1 Most people who have joined Crowd1 are people who have been struggling with financial freedom and wish to see a change.
#2 People in the network like to work for Crowd1 because it’s 100% digital and that gives them the freedom to travel and other things.
#3 Affiliates have the opportunity to build up a reputation within the network and become someone.
#4 Leadership and training is the key factor today to succeed in the network.
#5 The possibility to make a change fast attracts a lot of people.
#6 One of the key factors why people choose Crowd1 compared to others is because of the feeling of high tech - being a part of the future.
We did a survey segmented all levels in the network, from first-time users to top leaders equally segmented per level, and reached out to 10 000 members.
Based on the questions we got or the hypothesis answered - people are here because they want to earn money, need help with measuring their returns, and joined because of someone they know.
with all of the insights we got from our qualitative and quantitative study, we did see some patterns and conducted it with help of the “kano model”.
We saw the pattern that Crowd1 had the excellence and that was the reason for all of the growth.
Users need to understand the product to engage, and when you engage you need to get rewarded dependent on level - tools to measure your bonus and help your downline.
One of the biggest user errors was the mess - a hard time finding relevant information and when you find it how do you engage?
With the knowledge in mind did we decide to re-arrange the structure of the site.
And map all the business-related activities in one place, called “my business” and everything you can buy in another place called “c-store”.
The vision of the re-arrangement was to lay down a foundation to give the platform a ground to change and implement new features without causing user confusion.
My business is my favourite part of this work since I believe it’s the essence of Crowd1 - people come here to earn a full or extra income.
In the re-structuring we got the insight “first you work for your money, then you measure your success with all of the different bonus models and then you want to get paid”.
The goal we had in mind was to simplify the platform without losing its feeling of variety and hype, did bake it all together with under pages and categories related to the page- to connect one bonus model to another or filter out what’s in the offer at the moment.
Also, it gives the user a chance to learn more about the product or take action, instead of confusion.
Some users like the feeling of a dark interface and others don’t - same with all of the stakeholders. Instead of taking a critical decision, we decided to aim for flexibility and give the user the opportunity to decide what they like.
One of my key takeaways from this project is that to create great products you have to go into the core of why your users came in the first place.
When you have found the core of it, you easily will be able to build and create from that.
Another takeaway is that you will face big challenges - the bigger the project scope is and for next time I will be working in a project with this magnitude I will either try to smaller the scope, to be able to implement the changes faster or be okey with it from the beginning adapt and be agile to new circumstances.
