Zmartbag is an online shopping bag that you download on chrome store as an extension to chrome browser. Instead of saving your items in different e-commerces - you save and pay only in one place. It will help you to save time and take control of your online shopping.
This is a more genaral overview of what I did at Zmartbag, than a specific case study. I was hired to be a UX/UI designer but since I was the only one - I did everything from UX/UI, graphics, art direction to motion graphics.
Branding, visual design, UI/UX, Motion graphics, Social media and content creation.
Me, DEV team, CEO and business developer.
Figma & adobe creative suite.
Aug 2019 - Dec 2019
My first challenge was to find out a visual identity who would work both for social media, product, and website. Later on, are we looking into UX and the strategy behind - I believe this project is reflecting a lot to the reality.
I believe one of the biggest challenges has been to lower the ambition and what the product could be, in order to come out to the market with an MVP to prove the concept, with a scalable foundation.
To identify how to communicate and to whom, we’d narrow down three primary target groups to start communicating both in a visual and tones of voice.
Our primary target groups: Parents, Fashionistan and The conscious one. Open up the slideshow below to find out more.
This is our first outcome, the extension is more scaled-down, since we want our customers to focus on the products.
The brands they are buying from and the website and marketing are the opposite since we want to attract the customer and stand out from the crowd.
I believe one of the biggest challenges for me has been to take ownership of the design when I jumped in the middle of the process - but also has helped me to grow as a designer since you both own your work and the outcome of the design.
What I also have learned and understand is the importance of process work, since a startup often is lacking when it comes to that part is it a great opportunity to make your own design structure.
One thing who is amazing with working at a startup is the speed you need to have to survive because it will always be better to test your thesis on the market and go back to your painting board and develop.
